Dragon fruit has gone from being a niche exotic fruit to a first-choice item in modern healthy diets.
A Solid Sales Argument
If you are an importer, these are the attributes driving sales in supermarkets:
- Digestive Health: Its extremely high content of fiber and natural prebiotics.
- “Instagrammable” Aesthetics: The vibrant red variety is the favorite for breakfast bowls and smoothies in the HORECA sector (Hotels, Restaurants and Cafés).
- Hydration: Made up of 80% water and rich in Vitamin C.
Importing premium dragon fruit from Ecuador ensures you can offer a product with Brix degrees (sweetness) superior to Asian or Central American competition.